Since the advent of broad-bandwidth Internet access and professional tools such as iPool, the online promotional distribution of music has established. Record companies make their music available as audio files and use the Internet as a distribution channel. In contrast to the conventional way of distributing promotional recordings, this kind of promotional distribution is faster and cheaper.

Companies specializing in this type of promtoion, such as EatDigital and Potboiler Promotions, have become more prominent in recent times.

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See also

• White label

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