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Pop rap
"Pop rap" is simply now rap music with a pop music influence. The more typically rough elements of hip hop music are smoothed away in order to achieve a crossover-friendly sound. Around the 2000s, many rappers (i.e. Cash Money Records and the Hot Boys) most of whom grew up poor and in poverty tended to brag about having money and material things they could never afford before, such as jewellery, clothes, cars, and sometimes discuss their sexual conquests, which is now considered a more popular form of pop rap, that still exists today (Chingy's "Dem Jeans", Huey's "Pop Lock & Drop It", Nelly's "Hot in Herre", Nitty's "Nasty Girl").
Artists such as Rick Ross, Lil Wayne and Young Jeezy have begun to blur the distinction between hardcore, gangster and pop rap. While they all receive heavy airplay and have large fan bases, their lyrics often consist of more adult oriented content sometimes making references to drugs, sex, violence and frequent use of profanity, similar to more traditional hardcore rappers, such as N.W.A or Wu-Tang Clan.