Network Ten
In 2002, Ten acquired broadcast rights for Saturday afternoon and Saturday night games in the Australian Football League, the elite Australian Rules Football competition, displacing the Seven Network which had held the rights for more than 40 years. The deal also assigned the rights for finals broadcasting to Network Ten. From 2007 to 2011, Ten will jointly broadcast the AFL with the Seven Network, continuing to broadcast the Saturday component of the competition. However, unlike the previous deal Ten will not hold the exclusive rights to the finals series. Instead, the networks will share the broadcasting of the finals series and will alternate the broadcast (year on year) of the grand final. In years when Ten does not televise the Grand Final (2008 and 2010), it will show the Brownlow Medal presentation. Network Ten has announced that it will broadcast the AFL and the Rugby World Cup 2007 in the 1080i High Definition format.[7]
Ten used to air the National Rugby League (NRL) (then New South Wales Rugby League (NSWRL)) in the 1980s and early 1990s, but the Nine Network took over the rights.
Network Ten also used to air the National Basketball League (NBL) during the mid-90s, but after delegating games to extremely late night time slots the network eventually ended its broadcasting. Fox Sports is currently the major broadcaster for the NBL and the Nine Network runs a weekly highlight package (the only free-to-air broadcast of the league). Despite no longer broadcasting the NBL, Network Ten remains a sponsor and "Official Television Partner" of the Perth Wildcats.
Ten used to air WWF RAW and WWF Superstars on Monday and Saturday nights between 1995 and 2000. but ended when Foxtel bought the rights to air the shows.
In 2003 Network Ten started broadcasting the Formula One World Championship. In 2007 they also started showing coverage of the qualification. However, in 2008, it has become clear to the viewing audience that TEN has begun to lose interest in Formula One, cutting as many as 15 laps from (already delayed) races, in favour of Indian Premier League cricket. TEN's Formula One coverage has been considered by many viewers to have decreased in quality since TEN bought the rights in 2003. TEN holds the rights to Formula One until the end of 2010.
Network Ten broadcasts major sporting events including; the AFL Premiership Season and Finals (In conjunction with the Seven Network and Foxtel), Formula One World Championship , Moto GP World Championship, NASCAR (TEN HD from 2008), and the Red Bull Air Race World Series. Ten also holds the rights to the 2007 Rugby World Cup and the US Masters golf tournament.
As well as this, Network Ten, in joint partnership with subscription television provider Foxtel, has broadcast rights for the 2010 Commonwealth Games.[8] Network Ten have also bought the rights to the upcoming Indian Premier League (IPL) Cricket starting April 18th 2008 and will broadcast the event annually for the next 5 years although there is some doubt that the Australian contracted national players will be available for the tournament.[9]
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Availability
Network Ten is simulcast in analogue, standard definition and 1080i high definition. Ten is broadcast in metropolitan areas via Network Ten owned-and-operated stations, these include TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth. Channel Ten programming is also carried into other areas of regional Australia by various affiliate networks and stations including Southern Cross Ten, Southern Cross Television, Tasmanian Digital Television, Mildura Digital Television, Darwin Digital Television and WIN Television. In addition to this, Network Ten is retransmitted via Foxtel's and Optus's cable and satellite pay television services.[2][3]
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Controversy
Network Ten was criticised by conservative groups and Liberal backbenchers in 2005 for its reality television series Big Brother.[citation needed][original research?] Ten was criticised for selecting particularly promiscuous housemates for the 2005 season of the show in an attempt to boost ratings. There were three main objections, all broadcast on its Big Brother Uncut show. One was footage of a housemate with his fly open whilst giving a massage to a female housemate. Another was where a housemate wrote a fetish song about "skidmarks". There was also a "cumulative" rating where various elements of a particular episode together pushed it above the 'MA15+' rating (the highest rating allowed on TV in Australia). There were calls for TV to be rated by an independent body rather than in-house, but the proposal was scrapped after the controversy died down.[citation needed]
For the 2006 series Ten appointed two censors to review the show instead of one. Federal Minister for Communications Senator Helen Coonan is reported to say she would be keeping a "close watch on the show's 2006 series". This controversy resulted in Big Brother Uncut being renamed Big Brother: Adults Only for the 2006 season of Big Brother Australia. In two separate findings, the Australian Communications and Media Authority determined Network Ten breached clause 2.4 of the Commercial Television Industry Code of Practice. These two breaches were in relation to the broadcast of Big Brother Uncut on May 30, June 13 and July 4, 2005. The Broadcasting material was not classified according to the Television Classification Guidelines.
Despite toning down Big Brother: Adults Only significantly in comparison to 2005, the series continued to attract controversy. After Big Brother: Adults Only was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely. This incident generated significant publicity for the show, even prompted the Prime Minister of Australia to call Network Ten to "do a bit of self-regulation and get this stupid program off the air.".[10]
Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcast 911: In Plane Site, a documentary that examined conspiracy theories about the terrorist attacks. Federal Labor politician Michael Danby demanded that the programming director of the station be sacked.[11]
Network Ten were highly criticised for their broadcast of the 2006 New Year's Eve celebrations, mostly for the sexual innuendo witnessed between high-profile musician John Foreman and Matthew Newton, who is TV legend Bert's son. Many other complaints were received, particularly in regards to the use of explicit language and crude humour (including a "pashing contest"). This was the first year Ten broadcast the celebrations and fireworks, with Nine Network previously broadcasting the event since 1995.
Talkback radio programs were inundated with callers venting their anger, and Seven Network's Today Tonight broadcast a story lampooning Ten's coverage on the January 2, 2007 episode.[citation needed]
Network Ten has recently been exposed by the ABC's Media Watch programme as having used subliminal advertising during the 2007 Aria Music Awards broadcast.[12] This practice is outlawed in Australia.
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References
- ^ "Seven and Ten win AFL rights", ABC Sport, 2006-01-05. Retrieved on 2008-02-07.
- ^ a b "Ten and Foxtel sign breakthrough digital retransmission agreement", Ten Network Holdings Limited, 2007-08-07. Retrieved on 2008-02-07.
- ^ a b "Ten Joins Optus TV Featuring Foxtel Platform", Ten Network Holdings Limited, 2007-10-31. Retrieved on 2008-02-07.
- ^ "New channel, new era: Introducing TEN HD", Ten Network Holdings Limited, 2007-09-14. Retrieved on 2007-09-14.
- ^ Network Ten 2007 Line-up. Network Ten Corporate (2006-11-15). Retrieved on 2007-01-05.
- ^ Channel 10 snaps up new soapie, Out of the Blue - News.com.au
- ^ Ten gives HD sporting chance. The Australian. australianit.news.com.au (2006-12-07). Retrieved on 2006-12-16.
- ^ TEN and Foxtel win 2010 Commonwealth Games. TV Tonight (2008-01-16). Retrieved on 2008-01-17.
- ^ Network Ten Wins Rights To Indian Premier League. Cricinfo (2008-02-11). Retrieved on 2008-02-11.
- ^ "'Get this stupid program off'", Sydney Morning Herald, 2006-06-03. Retrieved on 2006-09-12.
- ^ Butterly, Nick. "Labor MP attacks Ten on 9/11 documentary", News.com.au, 2006-09-11. Retrieved on 2006-09-12.
- ^ "'Flash Dance'", Australian Broadcasting Corporation, 2007-11-05. Retrieved on 2007-11-07.
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