Further information: List of hip hop genres

In the wake of declining sales following the deaths of both superstar artists, the sounds of hip hop were greatly diversified. Most important was the rise of Southern rap, starting with OutKast (ATLiens) and Goodie Mob (Soul Food), based out of Atlanta. Later, Master P (Ghetto D) built up an impressive roster of popular artists (the No Limit posse) based out of New Orleans and incorporating G funk and Miami bass influences, and distinctive regional sounds from St. Louis, Chicago, Washington D.C., Detroit (ghettotech) and others began to gain some popularity. Also in the 1990s, rapcore (a fusion of hip hop and heavy metal) became popular among mainstream audiences. Rage Against the Machine, Linkin Park and Limp Bizkit were among the most popular rapcore bands.

Though Caucasian rappers like the Beastie Boys (Paul's Boutique), Vanilla Ice (To the Extreme) and 3rd Bass (The Cactus Album) had had some popular success and/or critical acceptance from the hip hop community, Detroit-native Eminem's success, beginning in 1999 with the triple platinum The Slim Shady LP, came as a surprise to many. Like most successful hip hop artists of the time, Eminem came to be criticized for alleged glorification of violence, misogyny, and drug abuse, as well as homophobia and albums laced with constant profanity.

In South Africa, pioneering crew Black Noise began rapping in 1989, provoking a ban by the apartheid-era government, which lasted until 1993. Later, the country produced its own distinctive style in the house fusion kwela. Elsewhere in Africa, Senegalese mbalax fusions continued to grow in popularity, while Tanzanian Bongo Flava crews like X-Plastaz combined hiphop with taarab, filmi and other styles.

In Europe, hip hop was the domain of both ethnic nationals and immigrants. Germany, for example, produced the well-known Die Fantastischen Vier as well as several Turkish performers like the controversial Cartel, Kool Savaş, and Eko Fresh. Similarly, France has produced a number of native-born stars, such as IAM and the Breton crew Manau, though the most famous French rapper is probably the Senegalese-born MC Solaar. The Netherlands' most famous rappers are The Osdorp Posse, an all-white crew from Amsterdam, and The Postmen, from Cape Verde and Suriname. Italy found its own rappers, including Jovanotti and Articolo 31, grow nationally renowned, while the Polish scene began in earnest early in the decade with the rise of PM Cool Lee. In Romania, B.U.G. Mafia came out of Bucharest's Pantelimon neighborhood, and their brand of gangsta rap underlines the parallels between life in Romania's Communist-era apartment blocks and in the housing projects of America's ghettos. Israel's hip hop grew greatly in popularity at the end of the decade, with several stars emerging from both sides of the Palestinian (Tamer Nafer) and Jewish (Subliminal) divide; though some, like Mook E., preached peace and tolerance, others expressed nationalist and violent sentiments.

In Asia, mainstream stars rose to prominence in the Philippines, led by Michael V., Rap Asia, MC Lara and Lady Diane, and in Japan, where underground rappers had previously found a limited audience, and popular teen idols brought a style called J-rap to the top of the charts in the middle of the 90s.

Latinos had played an integral role in the early development of hip hop, and the style had spread to parts of Latin America, such as Cuba, early in its history. In Mexico, popular hip hop began with the success of Calo in the early '90s. Later in the decade, with Latin rap groups like Cypress Hill on the American charts, Mexican rap rock groups, such as Control Machete, rose to prominence in their native land. An annual Cuban hip hop concert held at Alamar in Havana helped to popularize Cuban hip hop, beginning in 1995. Hip hop grew steadily more popular in Cuba, due to official governmental support for musicians.

Though mainstream acceptance has become fairly limited to so-called commercial acts, some alternative hip hop musicians, with a socially aware or positive or optimistic tone, have achieved moderate mainstream success. De La Soul's Three Feet High and Rising, Gang Starr's No More Mr. Nice Guy and the Jungle Brothers' Straight Out the Jungle are usually considered the first albums in this genre, with jazz-based samples and lyrics (see jazz rap) strongly influenced by the Afrocentric messages of Bambaataa's Zulu Nation collective.^{[original research?]} Later alternative artists like A Tribe Called Quest, Mos Def, and The Roots, also achieved some mainstream success, though the influence of jazz had grown less pronounced (with some exceptions, such as Guru's Jazzmatazz project).

Jazz rap went on to influence the development of trip hop in the United Kingdom, which fuses hip hop, jazz and electronic music; it is said^[who?] to have been started by Massive Attack's Blue Lines (1991). Arrested Development also released their album 3 Years, 5 Months & 2 Days in the Life Of... in 1992, which included the hit single, "Tennessee." At the time, it was one of the best selling and most popular alternative rap albums. The success of Dr. Dre's The Chronic later that year, however, showed gangsta rap to be a more commercially viable form of hip hop.

2000s

Main article: New school hip hop

In the year 2000, The Marshall Mathers LP by Eminem sold over nine million copies in the United States, and Nelly's debut LP, Country Grammar, sold over six million copies. The United States also saw the rise of alternative hip hop in the form of moderately popular performers like The Roots, Dilated Peoples and Mos Def, who achieved unheard-of success for their field.

As the decade progressed, hip hop has transformed from the more or less "old school" rhythmic rap to a more melodic hip hop that has the elements of jazz, classical, pop, reggae, and many other genres. Hip hop also gave birth to subgenres such as snap music and crunk. Hip hop influences also found their way into mainstream pop during this period as well.

Some countries, like Tanzania, maintained popular acts of their own in the early 2000s, though many others produced few homegrown stars, instead following American trends. Scandinavian, especially Danish and Swedish, performers became well known outside of their country, while hip hop continued its spread into new lands, including Russia, Japan, Philippines, Canada and China.

Primarily in Germany, gangsta rap has become popular among youths who like the violent and aggressive lyrics.^[12] Some rappers openly or comically flirt with nazism, Bushido (born Anis Mohamed Youssef Ferchichi) raps "Salutiert, steht stramm, Ich bin der Leader wie A" (Salute, stand to attention, I am the leader like 'A') and Fler had a hit with the record Neue Deutsche Welle (New German Wave) complete with the title written in Third Reich style gothic print and advertised with an Adolf Hitler quote.^[13] These references also spawned great controversy in Germany.^[14][15]

Further reading

• David Toop (1984/1991). Rap Attack II: African Rap To Global Hip Hop. New York. New York: Serpent's Tail. ISBN 1852422432.
• McLeod, Kembrew. Interview with Chuck D and Hank Shocklee. 2002. Stay Free Magazine.
• Yes Yes Y'All: Oral History of Hip Hop's First Decade. Fricke, Jim and Charlie Ahearn (eds). Experience Music Project. Perseus Books Group. ISBN 0306811847
• Corvino, Daniel and Livernoche, Shawn (2000). A Brief History of Rhyme and Bass: Growing Up With Hip Hop. Tinicum, PA: Xlibris Corporation/The Lightning Source, Inc. ISBN 1-4010-2851-9
• Chang, Jeff. "Can't Stop, Won't Stop".
• Rose, Tricia (1994). "Black Noise". Middletown, Connecticut: Wesleyan University Press. ISBN 0-8195-6275-0
• Light, Alan (ed). (1999). The VIBE History of Hip-Hop. New York: Three Rivers Press. ISBN 0-609-80503-7
• George, Nelson (2000, rev. 2005). Hip-Hop America. New York: Penguin Books. ISBN 0-14-028022-7
• Fricke, Jim and Ahearn, Charlie (eds). (2002). Yes Yes Y'All: The Experience Music Project Oral History of Hip Hop's First Decade. New York: Da Capo Press. ISBN 0-306-81184-7
• Kitwana, Bakar (2004). The State of Hip-Hop Generation: how hip-hop's culture movement is evolving into political power. Retrieved December 4, 2006. From Ohio Link Database

External links

• "In the Heart of Freedom, In Chains": 2007 City Journal article on Hip Hop and Black America
• Olivo, W. (March 2001). "Phat Lines: Spelling Conventions in Rap Music". Written Language & Literacy 4 (1): 67–85. doi:10.1075/wll.4.1.05oli. 
• McLeod, Kembrew. Interview with Chuck D and Hank Shocklee. 2002. Stay Free Magazine, issue 20. Retrieved from http://www.stayfreemagazine.org/archives/20/public_enemy.html on July 9, 2006.

References

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