Five (channel)
Quiz Call is broadcast simultaneously on Five, Five Life and Five US on the following days:
- 00:00 to 05:10 Daily
The phone-in quiz show invites viewers to play along for a chance to win cash prizes in return for solving on-screen puzzles. Entrants must be aged eighteen or over to participate and each call and SMS text is charged whether an entrant successfully gets through to the show or not.
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Past and present branding
The Logo:
- The original "Five" logo was a numeric "5" within a circle, sometimes accompanied by "candy stripes" of five colours (an idea based around the colour bars used by vision engineers to monitor picture output). It was the channel's corporate logo from the launch of 1997, up until the re-brand of 2002; of which the logo was removed. Between the years of 1997-2002, Five was the only UK terrestrial channel to have stapled to all of its programmes a DOG (Digital on-screen graphic) in the left hand corner; it was the logo. For the channel's five years as "Channel 5" the logo was a permanent fixture, however it was immediately hated by its viewers.
On April 14 1997, teletext's logo poll specifically for five, took place. Teletext reported that 70% of viewers were in favour of the logo to be removed from the screen. Channel 5 however, refused to remove it; though did state since launch, the DOG had been toned down. Channel 5 explained their reasons for keeping the DOG on screen, in an interview on the 30 March 1997, they explained that:
| “ | [Channel 5's] candy stripes are intended to join the Nike tick, the Levi's tab and the three Adidas stripes as signifiers of belonging...
Brand identity is the new holy grail of marketing... Product recognition is the winning move in the new consumer system. Channel 5 is being sold like a car or a running shoe. Not surprisingly it will be the first of our terrestrial channels to wear its own label on the outside... "Consumers are very brand-conscious these days..." "...and we are definitely describing ourselves as a very modern channel. It would be curious to launch an old-fashioned channel without an image in the era of Next, Levi's and Nike. |
” |
Despite being hated in its early days, Five's DOG returned on October 11, 2007, in the form of its latest logo. However, it does not appear during the channel's late-night sports shows.
- "Channel 5" had two break bumpers; the original was a shorter version of the channel's "candy stripe", it was later replaced with a longer and thinner version.
- "Five" has had the same break bumper since the re-brand of 2002. A brief flash of the channel's logo in a variety of different colours. Unlike other channels its break bumper appears in between each and every advert.
Recent Idents:
- On 23 January 2006, Five launched new idents based on human emotions. Instead of displaying the channel's logo, each ident displays a word that is suggestive of what is being shown (using Five's current branding style), such as 'love', 'hope', 'rush' and 'live'. Prior to the re-launch Five released a preview of the "love" ident. The ident features sperm with the word "love" forming from an egg. However as of January 2007, some of the idents have been re-edited with the emotion names replaced with the word "Five" yet again.
- Five aired new Christmas idents, supporting the Christmas homeless appeal in the UK. Starting on the 11 December, the idents feature a forest, a post box, a narrowboat and a train, culminating with a final cityscape all decorated with Christmas lights. As well as the word 'five' the word 'give' also appears in these unique idents.
- Five celebrated its tenth birthday in 2007, from 26 March to 30 March. Special idents were shown with the slogan Five is Ten to celebrate ten years since the channel's launch in 1997.
- A special Neighbours ident was created to promote the soap moving to the channel. The ident features Ramsay Street which appears to be over-run, to cliché levels, with indigenous wildlife such as kangaroos that have been added digitally. The camera pans left from the middle of the street stopping at number 22 which has the five logo hovering mid-air in front of it. The backing music is an instrumental version of Mika's Grace Kelly. This ident is currently used for screenings of both Neighbours and Home and Away.
- A special Home and away documentary was created to promote the soap moving to the channel back in 2001. It was an hour long recap episode, previously unseen in Australia, but aired in Ireland as well, on RTÉ. Both countries aired the hour long show from 6:00pm-7:00pm on July 15, 2001, a day before the new episodes began. Actresses Kate Ritchie (Sally Fletcher), Ada Nicodemou (Leah Patterson Baker) and Kimberley Cooper (Gypsy Nash) were the only members of the cast to appear.
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See also
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References
- ^ a b [http://www.wolffolins.com/files/Channel5CaseStudy.pdf Channel 5 Give me five] (pdf). Wold Olins. Retrieved on 2007-07-21.
- ^ Channel 5. 625uk.com. Retrieved on 2008-02-11.
- ^ RTL Group (18 November 2005). "RTL Group announces strategic relationship between Five and Top UP TV". Press release. Retrieved on 2006-09-04.
- ^ a b "Five unveils digital TV channels", BBC News, BBC News, 2006-06-05. Retrieved on 2006-10-12.
- ^ Channel 5 is Five (5 June 2006). Retrieved on 2006-10-19.
- ^ Wearing nothing but Channel No 5 - Focus - The Observer. Retrieved on 2007-05-04.
- ^ Bishop, Tom. "End of the Affairs for Five soap", BBC News, 30 December 2005. Retrieved on 2006-10-12.
- ^ Five drops Shake block : ToyNews. Retrieved on 2007-05-04.
- ^ Licence Details For Toonami. Retrieved on 2007-05-04.
- ^ FRIENDS - JOEY, CANCELLED. Retrieved on 2007-05-04.
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External links
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