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Datsun



External images
Image of the 2002 Datsun pick-up truck

In 2001, Nissan marketed their D22 pick-up model in Japan with the name Datsun, this time however the use of the brand name was wholly restricted to this one specific model name. Production of this model was between May 2001 and October 2002[9]

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References

  1. ^ Consumano, Michael A. The Japanese Automobile Industry, H.U.P (1985), ISBN 0-674-47255-1 p.33
  2. ^ Halberstam, David The Reckoning, Avon Books, 1986 ISBN 0-380-72147-3.
  3. ^ “Yutaka Katayama; A Man Who Realized a Dream in America", 1998 Z Car Club Association, pg 71
  4. ^ “Yutaka Katayama; A Man Who Realized a Dream in America", 1998 Z Car Club Association, pg 36
  5. ^ Business Week, April 7, 1973, interview with Katsuji Kawamata, president of Nissan Motor Company Ltd.
  6. ^ Business Week, April 7, 1973, pg. 69
  7. ^ Aaker, David A. MANAGING BRAND EQUITY : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN 0-02-900101-3 Chapter 3, Pg. 57
  8. ^ Aaker, David A. MANAGING BRAND EQUITY : Capitalizing on the Value of a Brand Name, New York: The Free Press, 1991 ISBN 0-02-900101-3 Chapter 3, pg 56.
  9. ^ 日産:ダットサン トラック TRUCK

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