Some of these are appropriate in cases such as, for example, "top" is appropriate in the sentences: "He climbed to the top of Mt. Everest." and "He often wore a top hat."

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Do not hide the important facts

This does not mean one should underplay the legitimate importance of a topic. It is appropriate to write "The Pacific Ocean is Earth's largest ocean" and "World War II was among the most important wars of the century". Peacock terms can be avoided when dealing with the third longest river in Rhode Island, but when it comes to the Amazon River, Wikipedia readers should be told just how big it really is. When a person or event is in fact important, the reader must be told that—tell them how important and why.

In some contexts, the fame or reputation of a subject may be an objective and relevant question, better supported by a direct source than by drawing inferences indirectly based on other facts (which would constitute original research or synthesis). A sourced statement that the subject is "famous", "well known", "important", "influential", or the like may be appropriate, particularly to establish a subject's notability in an introductory sentence or paragraph.

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Inappropriate subjects

Conversely, if you are trying to dress up something that does not belong in Wikipedia— your band, your Web site, your company's product—think twice about it. Wikipedia is not an advertising medium or home page service. Wikipedians are experienced in recognizing inappropriate pages, and if an article is for personal promotion or blatant advertising, it will be speedily deleted or subjected to the articles for deletion or proposed deletion processes.

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Tagging articles that have peacock terms

If you find an article making use of peacock terms, and you do not want to fix it yourself, you can add the template {{peacock}} to the beginning of the article, an article section, or an article's talk page to call other editors' attention for this article.

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See also

• Wikipedia:Avoid weasel words
• Wikipedia:Words to avoid
• Wikipedia:Writing better articles

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