Austropop is a musical movement, which started in Austria in the middle of the 1970s. However, Austropop is not much of a specific style, it is more a trademark of origin, because musicians of various styles, such as rock, Neue Deutsche Welle, New Folk and more recently perhaps Pop, are counted as Austropop artists, while Schlager is not. Contrary to common belief, not all Austropop-lyrics are written in dialect, many are in fact Standard-German or even English.

The movement is believed to have started in 1971 by Wolfgang Ambros with his song "Da Hofa".

The idea and concept of Austropop has been, and in ways still is, supported by the Austrian radio station Ö3.

Artists of the Austropop movement include:

• Wolfgang Ambros
• Georg Danzer
• Rainhard Fendrich (Those three also toured together from 1997-2006 as Austria3 or A3.)
• Marianne Mendt
• Hubert von Goisern
• S.T.S.
• Falco
• Erste Allgemeine Verunsicherung (EAV).
• Christina Stürmer
• Luttenberger*Klug
• SheSays
• Mondscheiner
• Shiver
• Global Deejays
• DJ Ötzi
• Madita

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